A SMALL HOUSE BUILT FOR PERMANENT WORK.
Born GOAT is the sports marketing arm of Feeding Trends Media. We run a small partnership — three new clients a quarter, six disciplines, one signature on the work.
MOST SPORTS MARKETING IN INDIA IS GOOD AT VISIBILITY.
WE ARE BUILT FOR INEVITABILITY.
The Indian sports economy has reached the scale where building a career, a league, or a brand requires more than coverage. It requires a coordinated strategy — narrative, press, identity, sponsorship, crisis, amplification — operating as one piece, not six vendors with overlapping invoices.
We built the firm we wanted to hire when we were on the client side. Senior-partner-led engagements. Three new clients a quarter. Outcomes measured in pipeline and standing, not reach and PR slides. The model is unusual on purpose.
SIX RULES WE LIVE BY.
The senior partner is the work
Every engagement is led by a partner personally accountable for the outcome. We do not run an account-handler model where you meet senior staff at pitch and never again.
We say no more than we say yes
We take three new clients per quarter. We turn down ten times that. Capacity discipline is what makes the work we accept actually good.
We do not plant or attack
No paid stories disguised as editorial. No hostile content against rivals. The short-term wins from those tactics carry a cost that takes years to repay.
Outcomes, not hours
We bill on retainers and milestones. We measure on attributed pipeline. If a deliverable did not move what we agreed it would move, we say so and adjust.
The first conversation is unhurried
Free, structured, designed to be useful to you whether or not we work together. If we are not the right firm, we will say so on the first call.
Crisis work is on principle
We will handle a sports crisis at 11pm on a Sunday. We will not handle one that requires us to mislead anyone we owe honesty to.
THE PEOPLE
ON THE WORK.
A senior partner leads every engagement. Names on the door are names on the work — there is no junior-team handoff after the pitch.
Yash Srivastava
Founder of Feeding Trends. Seven years building India's content credibility infrastructure. Leads narrative, brand, and league-formation engagements.
Fahad
Operations lead. Runs engagement delivery, client coordination, and team capacity. The person who makes sure nothing falls between the disciplines.
Sakshi
Editorial relationships, tier-1 placement strategy, journalist management. The voice on the phone when a story is about to break.
Snigdha
Sponsorship strategy and deal structuring. Sits on the athlete's side of the table during negotiations.
THE LEDGER, UPDATED.
THREE NEW CLIENTS A QUARTER.
Bring us a brief. If we are the right firm, we will say so. If we are not, we will tell you that too.