THE PRACTICE

SIX DISCIPLINES. ONE SIGNATURE.

Each practice can be retained on its own. Most of our long-term clients are on the full-house engagement — all six coordinated under a single strategy and a single senior partner.

Narrative Engineering

The story comes before the camera arrives. The single most under-built asset in Indian sports. Every athlete, every league, every emerging brand has a story. Most have never had it written by someone who knows how stories actually travel.

NarrativeEditorialBrand Story

Press & Editorial

Coverage at the level of publications that actually shape opinion. Seven years of relationships with journalists who answer our messages — because we have never wasted their time. Tier-1 placements, long-form features, press infrastructure.

PREditorialEarned Media

Athlete & League Brand

The off-field IP your sponsorship deals are actually buying. We architect the visual identity, the verbal identity, the content systems, and the merchandise blueprint that turns an athlete into an institution.

BrandIdentityIP

Sponsorship Strategy

Most athletes leave money on the table. We retrieve it. The deals you are losing exist because nobody is structuring them properly. Valuation, scouting, structuring, negotiation — done by people who have sat on both sides of the table.

SponsorshipDealsCapital

Crisis & Reputation

The first 72 hours decide the next 72 months. We run war rooms — quiet, structured, ruthless about facts. By the time most agencies have scheduled a call, we have a statement and a strategy.

CrisisReputationSERP

Amplification & Distribution

Paid, earned, owned — choreographed as one piece. The same story landing on every surface that matters, in every format the platform rewards, at the moment the audience is ready to receive it.

Paid MediaAmplificationPerformance

ENGAGEMENT

HOW WE WORK.

Three engagement structures. The right one depends on the brief — a first conversation will tell us which.

Retained Practice

₹3,00,000/month

Single-vertical engagement. One discipline, done at depth. Six-month minimum with a 60-day exit clause after the first quarter.

◆One dedicated lead, one team
◆Monthly strategy session with the principal
◆Quarterly performance review

Most Engaged

Full House

₹12,00,000/month

All six practices on one strategy, one calendar, one signature. The engagement most of our long-term clients are on. Twelve-month commitment.

◆Senior partner as principal-lead
◆Full coordinated team across disciplines
◆Quarterly strategy retreats
◆Crisis standby included

III

Campaign / Project

Scopedper engagement

Single-purpose work — a league launch, an event run-up, a documentary release, a specific crisis. Defined scope, defined timeline, defined deliverables.

◆Fixed-fee with milestone billing
◆Bonus structure on outcomes
◆Available for non-retained clients

ENGAGE THE PRACTICE

BRING US A BRIEF.

The first conversation is unhurried and free. By the end of it, we will both know whether this is the right firm for the work.

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