BORN GOAT/Case Studies
THE WORK

A SMALL PORTFOLIO OF PERMANENT THINGS.

A small portfolio because we work on few accounts at a time. Permanent because we measure success in years, not quarters.

CASE 001Golf · League Formation · 2024–25

Indian Golf Premier League

From whiteboard concept to ₹25Cr funded league.

From a Saturday-afternoon whiteboard concept to a ₹25 crore funded league with eight city franchises, eighteen months later. The work that taught us what a serious league launch actually requires.

GolfLeague FormationSponsorshipBroadcast
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₹25Cr
Capital Raised
8
Franchises
42M
Earned Reach
18mo
Launch Window
CASE 002D2C · Sports Nutrition · 2025

Aayurbhog Organics

A heritage-rooted sports nutrition brand built from a sourcing thesis.

From naming and visual identity to GUTSIP launch, the first ₹1 crore in revenue, and a community of 120,000 athletes who actually care what they put in.

D2CSports NutritionBrand BuildLaunch
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₹1Cr
Year 1 Revenue
3
Product Lines
120K
Community
12mo
To Revenue
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THE NEXT CASE STUDY COULD BE YOURS.

We take three new clients per quarter. Bring us the brief — we will tell you honestly whether this is the right firm for the work.

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