BORN GOAT/Practice/Crisis & Reputation
PRACTICE · 05

CRISIS & REPUTATION

The first 72 hours decide the next 72 months.

OVERVIEW

We run war rooms — quiet, structured, ruthless about facts. By the time most agencies have scheduled a call, we have a statement and a strategy.

DELIVERABLES
  1. 01Immediate situation assessment — the 90-minute clarity sprint
  2. 02Statement drafting and legal coordination
  3. 03Journalist management — who to call, who to ignore, who to invite in
  4. 04Social sentiment monitoring and intervention
  5. 05SERP suppression and long-tail reputation correction
  6. 06Retainer-based crisis standby for clients who want us on call
WHEN

Direct phone number on file with the principal. We do not take walk-ins on crisis work — by the time you need us, the time for a discovery call has passed.

CONTINUE

OTHER PRACTICES

01

Narrative Engineering

The story comes before the camera arrives.

02

Press & Editorial

Coverage at the level of publications that actually shape opinion.

03

Athlete & League Brand

The off-field IP your sponsorship deals are actually buying.

ENGAGE THIS PRACTICE

START WITH CRISIS & REPUTATION.

Brief us on the situation. We will tell you whether this practice is the right entry point or whether the work calls for more.

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