BORN GOAT/Practice/Narrative Engineering
PRACTICE · 01

NARRATIVE ENGINEERING

The story comes before the camera arrives.

OVERVIEW

The single most under-built asset in Indian sports. Every athlete, every league, every emerging brand has a story. Most have never had it written by someone who knows how stories actually travel.

DELIVERABLES
  1. 01Origin story architecture — the founding moment, told as a moment
  2. 02Multi-year narrative arc design across one, three, ten year marks
  3. 03Editorial voice and tone of voice systems
  4. 04Content pillar mapping — the five things you talk about, and never the sixth
  5. 05Long-form storytelling — documentaries, profile features, autobiographical positioning
WHEN

Before launch. Before a big season. After a setback. Whenever the story needs to be rewritten in a way that makes the next chapter make sense.

CONTINUE

OTHER PRACTICES

02

Press & Editorial

Coverage at the level of publications that actually shape opinion.

03

Athlete & League Brand

The off-field IP your sponsorship deals are actually buying.

04

Sponsorship Strategy

Most athletes leave money on the table. We retrieve it.

ENGAGE THIS PRACTICE

START WITH NARRATIVE ENGINEERING.

Brief us on the situation. We will tell you whether this practice is the right entry point or whether the work calls for more.

Begin a Conversation →Read the FAQ
Speak to Us