BORN GOAT/Practice/Sponsorship Strategy
PRACTICE · 04

SPONSORSHIP STRATEGY

Most athletes leave money on the table. We retrieve it.

OVERVIEW

The deals you are losing exist because nobody is structuring them properly. Valuation, scouting, structuring, negotiation — done by people who have sat on both sides of the table.

DELIVERABLES
  1. 01Brand fit scouting — proactive outreach to brands that should be partnering with you
  2. 02Sponsorship valuation — what your audience and rights are actually worth
  3. 03Deal structuring — multi-year, performance-linked, equity-inclusive where relevant
  4. 04Negotiation lead or support
  5. 05Activation strategy — making each deal worth more in year two than year one
WHEN

We work on retainer, with success bonuses on outcomes we materially shaped. Your interests stay aligned with ours.

CONTINUE

OTHER PRACTICES

01

Narrative Engineering

The story comes before the camera arrives.

02

Press & Editorial

Coverage at the level of publications that actually shape opinion.

03

Athlete & League Brand

The off-field IP your sponsorship deals are actually buying.

ENGAGE THIS PRACTICE

START WITH SPONSORSHIP STRATEGY.

Brief us on the situation. We will tell you whether this practice is the right entry point or whether the work calls for more.

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